Judges will evaluate how experimentation and iteration led to measurable improvements. Entries should demonstrate a clear link between insights, action, and growth.Data-driven decision-making and validated learning.Sustained performance improvement or growth outcomes.Evidence of experimentation frameworks or continuous delivery culture.

Focus on showing the process behind growth rather than just results. Detail how insight was gathered, tested, and translated into action.Include before-and-after metrics that tell a story of progress.Show how your approach can scale or repeat over time.Highlight cross-team collaboration between data, design, and product.Experimentation reports or growth frameworks.Performance dashboards or KPIs.Evidence of cultural or organisational learning