Judges will look for clarity of purpose, alignment between vision and execution, and measurable impact of strategy on business outcomes and user experience. Entries should demonstrate strategic thinking backed by tangible results.Clearly articulated product vision and market positioning.Evidence of how strategy shaped outcomes and decisions.Strong connection between insight, prioritisation, and impact.

Focus on how your strategy created change in direction, alignment, or performance. Show the thinking behind your choices and how they translated into measurable success.Use visuals or frameworks that illustrate your strategic process.Quantify the effect of strategy on product performance or user adoption.Include testimonials or endorsements from stakeholders impacted by the strategy.Strategy documentation or roadmaps.Case studies linking strategy to outcomes.Visual artefacts such as frameworks, models, or customer journey maps